Global Design Award 2018
Exhibition Design

Date
2018

Location
PMQ, Central, Hong Kong

Client
Hong Kong Designer Association

Pixels were the main visual of its 2019 GDA. The main idea for designing the exhibition was for animated pixels to mimic metaphorical birds of a feather flocking together, representing the convergence of creative talent in response to the gravitational force of the GDA abstractly.

The exhibition used approximately 1800 recyclable carton boxes as the primary material. 400 carton boxes converged to form the giant letters "G", "D", and "A" from specific viewing angles to create the centrepiece. Others were designed in different configurations to cater for various display requirements. Ultimately, we have created a nondidactic, warm, and cosy environment that can elevate the appreciation of creativity within a modest budget. The exhibition has attracted 11,200 visitors and made a good impression on the audience.

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